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Privacy Policy

Effective Date: Updated September 25, 2026

Spruce Root, Inc. (“Spruce Root,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit spruceroot.org, contact us, register for a program or event, subscribe to a newsletter, make a donation, or request information about our services.

Information We Collect

We may collect information that you voluntarily provide, including:

  • Your name, email address, telephone number, mailing address, and organization or business information.
  • Information submitted through contact, intake, registration, application, survey, or newsletter forms.
  • Information related to your interest in Spruce Root programs, business coaching, lending, events, employment, partnerships, or other services.
  • Donation and transaction information provided through third-party payment services.

Our website and service providers may also automatically collect limited technical information, such as your IP address, browser type, device information, referring website, pages visited, and interactions with the website.

Loan applications and other financial services may require additional personal, business, financial, tax, legal, or credit information. Such information may also be subject to separate notices, authorizations, agreements, and applicable financial privacy requirements.

How We Use Information

We may use information to:

  • Respond to inquiries and provide requested services.
  • Evaluate eligibility for programs, coaching, lending, or other assistance.
  • Process registrations, applications, donations, and transactions.
  • Send newsletters, program announcements, event information, and other communications you request.
  • Operate, maintain, secure, and improve our website and services.
  • Meet legal, regulatory, contractual, reporting, and recordkeeping obligations.

You may unsubscribe from marketing emails by using the unsubscribe link in the message or contacting us.

How We Share Information

We do not sell personal information.

We may share information with employees, contractors, program partners, lenders, underwriters, loan committee members, funders, government agencies, or service providers when reasonably necessary to administer our programs and services or meet legal and contractual requirements.

We may also use third-party providers to support website forms, email communications, donations, analytics, event registration, data storage, or other business functions. These providers process information under their own terms and privacy practices.

We may disclose information when required by law, to respond to lawful government requests, to protect Spruce Root or others, or in connection with an organizational restructuring or transfer.

Cookies and Analytics

Our website may use cookies and similar technologies to enable website functions, understand website usage, improve performance, and support embedded or third-party services. You may control cookies through your browser settings, although disabling cookies may affect certain website functions.

Data Security and Retention

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

We retain information for as long as reasonably necessary to provide services, administer programs, meet financial and reporting obligations, resolve disputes, enforce agreements, and comply with applicable law.

Third-Party Websites

Our website may link to third-party websites and services. Spruce Root is not responsible for the privacy, security, or content practices of those third parties. We encourage you to review their privacy policies before providing personal information

Children's Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the website. Contact us if you believe a child has provided personal information to us.

Your Privacy Choices

You may contact us to request access to, correction of, or deletion of personal information that you have provided. We will evaluate requests in accordance with applicable law and our legal, financial, contractual, and recordkeeping obligations.

Changes to This Policy 

We may update this Privacy Policy periodically. Changes will be posted on this page with a revised effective date.

Contact Us 

Questions or requests concerning this Privacy Policy may be directed to:

Spruce Root, Inc.
One Sealaska Plaza, Suite 400
Juneau, Alaska 99801
Email: grow@spruceroot.org
Telephone: (907) 586-9251